WHO,WHERE, WHEN AND HOW. KNOW IT ALL ABOUT YOUR TRAVELLER DREAMING ? PLANNING ? BOOKING ? EXPERIENCING ? SHARING BIG HOSPITALITY DATA Today’s organizations have an overwhelming chaos of data available to them. Big Data is revolutionizing hospitality business by applying hospitality marketing research principles to mine huge data sets, and our clients are reaping results and gaining competitive advantages in innovative ways. In this service statistical methods are applied to measure and predict traveller preferences and to develop perceptual maps to position your clients’ destinations and businesses based on traveller perceptions. Our data-driven marketing research offers our clients solid premises to align teams in improving service, sales, market share, and margins.