Design, manage, and execute marketing programs and campaigns across various channels, including but not limited to email campaigns and other digital marketing channels - Develop and own the marketing demand generation calendar of integrated campaigns and ensure a smooth handoff of incoming leads to sales - Design, manage and execute on the logic for lead scoring, nurturing, onboarding, and all marketing automation activities - Create and leverage marketing analytics workflows to evaluate and recognize trends in campaign performance, conversions, and ROI for all marketing activities