• Prepare corporate identity toolkit (company profile and brand materials)
• Advise on branding, positioning, communications and other marketing issues, including co-branding and licensing projects
• Study company profile and operations to understand its marketing needs
• Conduct marketing research to identify industry trends and commercial opportunities
• Prepare detailed proposals and marketing plans
• Come up with products and services launch ideas
• Develop and implement a marketing strategy according to objectives and budget
• Give direction to marketing efforts with the most effective methods and tools
• Liaise with the company and the external vendors to implement retail marketing and CRM activities and events
• Monitor marketing projects and analyze results