• Prepare corporate identity toolkit (company profile and brand materials)

• Advise on branding, positioning, communications and other marketing issues, including co-branding and licensing projects

• Study company profile and operations to understand its marketing needs

• Conduct marketing research to identify industry trends and commercial opportunities

• Prepare detailed proposals and marketing plans 

• Come up with products and services launch ideas

• Develop and implement a marketing strategy according to objectives and budget

• Give direction to marketing efforts with the most effective methods and tools

• Liaise with the company and the external vendors to implement retail marketing and CRM activities and events 

• Monitor marketing projects and analyze results