Design and Marketing expertise with exp in Brand Strategy, CRM Strategy, Demand Generation, Digital, Web Strategy & Social Media A Brand and Communication professional with expertise in visual communication for more that a decade experience in Strategic Marketing, Brand Management, External & Internal Communications, Web / Online Strategy and using social media tools,. Handled marketing for Mobile data User Experience, Mobile Data Management (MDM), learning management System (LMS), Hospital Information Management System (HIMS), Online Medical Advice platform, Financial Software, and ITES, BPO Services. Specialties: Branding and Identity management | Design Management | Brand and Communication Strategies | Marketing Collateral | Social Networking | Vendor management | Mobile Marketing | Online Marketing | Social Media | SEO | PR Skills – Conversant with Adword(PPC campaigns), DFP, Facebook, SEM, SEO, Omniture, Google Analytics. Third Party tracking & automation tools such as Appsflyer, Apsalar, Tune, Cake, Blueshift, MoEngage, Clevertap, Gamooga Marketing Strategy & Leadership – Monthly traffic and sales planning, suitable budget allocations, Annual Ops Plan, Driving/aligning Core and Channel teams to deliver according to planned Mktg. nos. Digital Marketing- Managed Mobile Marketing, CRM, Social Media Marketing, SEO, SEM and display channel for driving app acquisitions & traffic campaigns to grow business needs like Revenue, Installs & Transactions while planning and matching Key KPIs like ROI, CPI or CPA Branding- Planning suitable ATL/BTL campaigns on digital platforms to build brand recall and drive high reach for select TG and Categories End to end Customer Lifecycle management - analytics, customer classification/retargeting & comm. , repeat strategy, derived consumer insights, Structuring communication(creative inputs, wireframe changes), Risk Mitigation (uninstalls, customer backward analysis) Channel Optimization – Customer journey analysis, identifying funnel bottlenecks, test channel mix, introduce scalable engagement/acquisition levers Campaign management / Analysis – Spearhead web analytics, quality traffic/conversion analysis, A/B testing, creative content and new launches, sharp targeting customer segments Monetization – Google AdWords PPC, Reclassification of platform properties to create optimized Rate-Cards, cross promotion opportunities, app monetization techniques, commissioning New Ad-Partners on DFP Partner Management –Managed processes to onboard/off-board multiple partners like vendors/affiliates/agencies KPI’s – ROI Marketing campaigns, Site traffic conversion, CPI, CPS, CPA, Platform Improvement, Team management