Good afternoon, my name is Irina) I graduated with a bachelor's degree in journalism and a master's degree in innovative marketing.
Provided marketing services to such companies: Valio (rus), ABI PRODUCT (Hot thing), GINZA Project, Bukvoed. Tikkurila. During her studies, she wrote term papers and theses in marketing. At the moment I work part-time in an advertising agency.
I provide services:
Design:
Development of a logo and corporate identity
Development and design of presentations
Analytical services:
Marketing research (trend analysis, competitive analysis, 4P and 7P, benchmarking, CJM, SWOT, Modeling of consumer values according to the theory of Sheth, Newman and Gross, Brand identity model according to D. Aaker, Brand identity prism model (J.-N. Kapferer) , The range of brand relationships according to D. Aaker, life cycle, etc.
Strategy development:
Analysis of the competitive environment and trends;
Brand platform and positioning;
SMM:
Profile audit and suggestions for solving problems.
Maintenance and registration of the profile.