Creative Skills

· Creativity
· Storytelling
· Negotiation
· UX Design
· Email Campaign
· Search Engine Optimization 

These skills are the ones you use in creating an advertising piece or campaign, be it for your employer or for a client. Try to think of examples to mention, either on your resume or in a personal interview, where you have demonstrated these creative competencies.

• Anticipating Objections
• Architecting Content
• Authority Building
• Building Associations
• Building Scarcity
• Business Storytelling
• Creativity
• Customer Focus
• Innovation
• Storytelling
• Writing

Communication Skills

Advertising requires that you communicate effectively, both orally and in writing, with companies and their customers. Show the talents you have in all aspects of communication by employing these keywords.

• Active Listening
• Analyzing Emotions
• Collaboration
• Communication
• Customer Focus
• Email
• Giving Feedback
• Handling Objections
• Interpersonal Skills
• Interviewing
• Listening
• Messaging
• Motivating Others
• Negotiation
• Networking
• Public Speaking
• Speaking
• Speed Reading
• Storytelling
• Teaching
• Video

Project Management Skills

What roles have you played in advertising and marketing projects? Showcase your skills in designing, implementing, and analyzing projects, being sure to mention any specialized project management software tools you utilize.

• Acquisition Campaigns
• Analysis
• Analytics
• Budget Management
• Coordination
• Decision Making
• Manage Projects
• Metrics
• Microsoft Office
• Planning
• Problem Solving
• Project Management
• Project Management Software
• Research
• Reporting
• Testing
• Teamwork
• Time Management
• Understanding Data and Metrics

Personal Mastery Skills

What interpersonal qualities and habits do you have that contribute to success in advertising and marketing? Are you a people person? A natural leader? Charismatic? Someone who has never met a stranger? These skills are useful ones to showcase as you describe your performance in previous jobs.

• Assertive
• Courage
• Creativity
• Critical Thinking
• Focus
• Genuine
• Initiative
• Innovation
• Leadership
• Multitasking
• Organized
• Persuasive
• Quick Thinking
• Receptive
• Successful

Media Skills

Have you worked in different media? Even if your experience is from unpaid or volunteer projects, marketing skills can be valuable in a new position. Employers may be looking for someone with experience in specific platforms, so be sure to mention each one you’ve had experience with.

• Brand Strategy
• Digital
• Direct Marketing
• Digital Media
• Media Planning
• Media Strategy
• Mobile Media
• Multiplatform
• Search Engine Optimization
• Social Media

Marketing Skills

What experience and training do you have in planning, designing, and bringing advertising campaigns to the public? Be sure to spotlight sales and promotion skills.

• Analysis
• Closing Sales
• Content Marketing
• Customer Focus
• Funnel Focused
• Marketing
• Positioning
• Pricing
• Promotion
• Public Relations
• Reciprocity
• Sales