Gilles Argivier - Driving Revenue Growth with 25+ Years of Sales & Marketing Leadership

I am a seasoned sales and marketing executive with over 25 years of experience in driving grwoth and building brands across diverse industries. My expertise lies in integrating sles and marketing strategies to deliver measurable, transformational business results for both B2B and B2C companies. Passionate about digital transformation and team leadership, I have helped businesses from startups to global corporations - scale and thirve in competitive markets

What I Do Best:

Sales & Marketing Integration : I specialize in aligning sales and Marketing efforts to create a cohesive growth strategy enhancing lead generation, customer acquisition and retention

Revenue Growth : I consistently deliver significant revenue increases by optimizing marketing and sales funnels, executing high-impact campaigns and thrive in the evolving digital landscape

team leadership & Development : I have built and led high-performing, cross-functional teams, empowering them to exceed business goals while fostering an environment of growth and innovation

Some of my Industries of Expertise:

Beauty & Personal Care:

With leadership roles at Conair Corporation and Helen of Troy, I have driven successful marketing campaigns and product launches for iconic beauty brands. My work in omni-channel marketing and product innovation helped grow brand visibility and market share across the US, Latin America, and Europe.

Fintech & SaaS:

In my role at Progressive Leasing, I was instrumental in developing and executing digital marketing strategies that resulted in a 20% month-over-month growth in gross merchandise volume (GMV). My work in fintech has been focused on optimizing customer acquisition through app store optimization, SEO, and digital advertising, reducing customer acquisition costs and significantly expanding the user base. 

EdTech & Online Education:

At New Reach Education and Bisk Education, I led marketing transformations that doubled conversion rates and significantly boosted sales. I developed and executed comprehensive digital strategies, including content marketing, SEO, and social media, to enhance brand presence and improve lead generation.

Travel Industry:

As Vice President of Sales and Marketing at Destify, I led the optimization of the digital sales funnel for a leading online travel agency, improving conversion rates and reducing deal closing times. By enhancing SEO, social media, and lead generation efforts, I helped the company increase profitability by 6% while growing organic leads significantly. 

Foodservice & Appliances:

At Welbilt, a global foodservice equipment manufacturer, I led international marketing and product development initiatives that generated $280 million in revenue. I oversaw the successful launch of over 8,000 smoothie machines within two years, using a combination of strategic marketing, new product innovation, and global brand positioning.