Marketing and Sales Professional with over 12 years of experience in executing and measuring Business to Business Marketing programs, tactical marketing and sales training programs, operational management systems and processes, and conducting market research analysis for future programs and campaigns. Specialties: Sales, Marketing, Customer Service, Customer Retention, Project Management PROFESSIONAL EXPERIENCE Ryder System, Inc. 2007-present Marketing & Training Consultant - Rental and Global Products Marketing Manager- Northeast and Southeast United States • Forecasted and provided SWOT analysis for future years based on market research, historical trends, and analysis of results. • Conducted market research and analysis on industry trends for the purpose of opening new locations • Launched Customer Loyalty Program called Red Zone increasing revenue by 35%. • Spearheaded the pilot and launch of an application that will be exclusive and competitive to the industry. • Wrote a comprehensive training manual for the North American Sales Team streamlining their processes for increasing efficiencies and improving earnings. • Reported financial statements and Return on investment figures to Marketing Directors, and the Vice Presidents of rental sales monthly. • Provided in person and web trainings on life cycle marketing strategies monthly to the Rental Sales division. • Coordinated regional blitzes, sales events, and tradeshows quarterly to increase brand loyalty and awareness. • Represented the company in regional blitzes, promotional events, and tradeshows as needed to support rental sales.