I have a comprehensive background in marketing and communications with extensive expertise in strategy, branding, project management, event planning, social media, and digital marketing. With a business and art background, I seek creative solutions with a return on investment. In my 10+ years in marketing, I have: - Built advertising campaigns including: branding, strategy, commercials, websites, collateral - Used social media to build awareness; increased Facebook fans by 150% over three months - Developed best practices and standard operating procedure guidelines - Placed media buys including radio, TV, and web - Analyzed Pay Per Click (PPC) reports, SEO/SEM, and email data - Led focus groups and analyzed market research - Deployed emails -- up to 4 per day - Planned and executed events attended by 10,000 urologists - Led business development initiatives for partners, directors, and managers at a tax firm - Managed content and design process for a quarterly global newsletter - Supported membership recruitment initiatives; increased retention rate to 97.6% in 2014 - Sold print and digital products; managed over a million dollar book of business - Minimal knowledge in HTML