Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier. At its best, marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required. However, the term “marketing automation” has become a buzz-word, where marketers seek out marketing automation software under the impression that all of the digital marketing tools necessary for growth, including those needed to generate new leads, roll up under the hood of marketing automation. This misconception leaves many marketers with sophisticated tools to automate the middle of their funnel, but no solution to generating new leads to nurture in the first place. The consequence is that marketers begin buying lists of email addresses to nurture instead of generating inbound leads. Client Testimonials: "As the owner of a record label, efficiency and quick response are paramount in our fast paced industry. Marketing Media Wizard has been my go to Digital Marketing Agency going on 2 years now and they’ve always executed flawlessly. It’s hard to know who to trust in this industry and that’s why I stick with JD Parkman and his team because I know JD will give me the blunt truth and not lead me wrong, even if it’s not what i want to hear. It’s what’s needed to build a competitive company and stay ahead of the. Trust, creativity, and cost efficiency is what they deliver every time." "JD has been managing my AdWords campaign and from day one we saw instant results with significantly lower cost per a click and an increase in clicks since day one. In addition to the results we have seen, JD has been a pleasure to work with and has been very responsive throughout the campaign. I look forward to seeing what he comes up with next to increase my business, and working with him on future projects." "Amazing Responsiveness and Work Ethics. Solution Oriented and very focused in helping clients reach their goals. I have been highly impressed by his great understanding about my needs!"