I am an experienced data-driven digital marketing professional with a demonstrated history of working in the outsourcing, service & e-commerce industry. My strength lies in the versatility in handling varied aspects of digital marketing that includes content & copywriting, B2B demand & lead generation, automation, analytics, social media marketing, and email marketing. I also manage a team of around fifteen people of demand gen, market research, and content. I work closely with the Sales & inside-sales team in supplying B2B marketing qualified leads that help them in achieving sales target and closing business deals. Apart from this, I also have extensive hands-on experience in Salesforce CRM and Pardot which is a leading B2B market automation tool. I also work on end-to-end campaign management right from strategizing to creating content & creative for email marketing, case studies, webinars, awards, and other PR & branding outreach programs