Business strategy and strategic marketing planning, and execution.
* 3Cs analysis
* TELOS, Porter's 5 Forces, Porter's Value Chain, BCG Matrix, GE Matrix and other strategy tools
* Marketing Strategy, Market Research
* Segmentation and Customer Persona
* Marketing Mix Development (Promotions, Pricing, Distribution, Product design and roadmapping, GoToMarket Strategy, Web and Digital, Events, Tradeshows, Public Relations, Social Media, SEO/SEM, Sales Collateral, Design/Creative Management)
* Risk management
* Budget Management
* Action Planning, Controls and Continuous improvement.