Dr. Bob Rutter combines the perspectives of an action-oriented decision-marker and an experienced research moderator and analyst. He builds upon more than 25 years of market research experience working as a corporate market research manager and as an external consultant.Dr. Rutter has extensive research experience addressing brand management and extension. He participated and consulted on the launch of a major financial services organization which over the course of three years grew from market entrant to one of the most significant players in the industry. Bob also consulted on the launches of a major Internet incubator company and one of the first high-speed Internet service providers in the country.Bob has worked extensively in perception and attitudinal research and has managed and implemented numerous projects in new product development, advertising, direct marketing, segmentation and pricing. Bob led the market research effort for a Malcolm Baldrige National Quality Award winner.