20+ years of experience working in marketing communications in the IT (semiconductor, mobile & telecom), wellness/healthcare, gastronomy, travel and lifestyle industries in the U.S., EMEA and APAC. Extensive experience promoting B2B and B2C products and services globally through targeted PR and channel marketing campaigns. Background includes working with agency, corporate and non-profit organizations in key markets including Austin, Boston, Copenhagen, New York, and San Francisco. Marketing Communications Services include: Brand & communications strategy, positioning, management and messaging; developing and managing multi-channel programs (PR, advertising, sponsorship, exhibitions, sales collateral, online marketing, sales promotions); market research and competitive analysis; advertising and PR agency management; budgeting, ROI, measurement and reporting; customer reference and case study programs and analyst relations; writing (marketing collateral, press releases, corporate communications, fact sheets, newsletters, feature articles, website content, speeches, ect.); events management and exhibitions; material development (b-roll, image bank, promotional videos, ect.); sponsorships, product placement and speaker's bureaus.