Strong marketing generalist with proven track record of 16 years of experience at established companies and internet start-ups, including:  Developing marketing strategy and vision, as well as branding and positioning.  Launching products internationally, managing PR agencies, advertising, and analyst relations.  Creating ROI from lead generation, direct marketing (online and offline), CRM, search engine marketing, and loyalty programs.  Negotiating strategic alliances, distributor relationships, and partner programs.  Budgeting, operations, P&L responsibility, and management.