Accomplished marketing/advertising professional with experience in a broad array of product and service categories
Executive Vice President, Director of Marketing Intelligence & Strategic Planning for one of America's leading advertising agencies
Developed and managed marketing communications for over 50 brands in over 30 product/service categories in the airline, appliances, automotive, beer, beverage, detergent, drug, food, financial services, gasoline/petroleum, soft drinks, retail and toiletries industries.
Clients have included: Amoco, Coca-Cola, General Foods, General Motors, Heublien, Pier 1, Procter & Gamble, Whirlpool
A.B. Brown University, M.B.A. Columbia University Senior consulting strategist with extensive experience and expertise in the following:
• Branding & Brand Positioning
• Strategic Marketing Analysis
• Marketing Research
• Marketing Strategy Development
• Brand Communication Strategy Development
• Advertisi