Dynamic and creative marketing leader
with experience in consumer packaged goods, recreational products and
travel/tourism brands. An infectious passion for marketing, with the ability to
see the big picture and strategically anticipate consumer needs. Known for
resourcefully building and leading cross-functional teams to plan and
flawlessly execute detailed tactical programs in collaboration with key
retailers.
- Doubled Grocery distribution and increased sales by over 125% for
Caribou Coffee, also increasing same-store velocity by 25% and tripling
Household Penetration via compelling trade and consumer promotions
- Repelled competitive incursion and grew net market share by
re-engaging core teen Slim Jim® consumer -
Exceeded annual plan by over 20% for two mature Land O Lakes
spreads brands
- Founded
and operated a Field Marketing agency focused on the bike, ski and apparel
categories