Marketing Communications

SELECT CAREER ACCOMPLISHMENTS  Supported top line growth and improved operating income by balancing a $6.1 million budget for three consecutive years across marketing services, market research, academic consulting, and co-op.  Improved direct marketing open rates, resulting in online conversion rates of 6-8%. Accomplished by implementing an online system to test, execute, and track online marketing campaigns.  Decreased online marketing expenditures $250,000 annually, while increasing placements within the AOL network to include AOL@school and graduate school search through successful renegotiation of the AOL agreement.  Launched a new product category through development of marketing strategy, planning, and execution. Our revolutionary new online product was simultaneously launched into two new segments with estimated revenues of $750,000 in year two.  Submission of applications for e-learning awards to support new product rollout. Received Brandon-Hall Excellence in