Marketing consultant/technology writer with over 25 years experience developing b-t-b marketing communications for the sensor, electronics, semiconductor, logistics, transportation, human resources, real estate, IT and finance industries. Produce marketing communications to introduce products/services/personnel, increase brand recognition, generate leads, expand into new markets, cross into international markets. My experience includes planning, writing and producing press releases, newsletters, e-communications, white papers, blogs, feature articles, google ads, collateral literature, trade show materials and employee commmunications.Specialize in publicity/social media programs utilizing both traditional and new media tactics to optimize ROI. Have established editorial contacts with different trade publications and strong international database of editorial contacts with different trade publications. Knowledgeable of social media tactics having worked with Facebook, Linked In, Twitte