Traffic generation is a critical step when using your web site to increase revenue. Without traffic, there are no customers, and therefore no revenue. The traditional process of Search Engine Optimization (SEO) most often thought of for attracting visitors can be both expensive and time consuming. The problem with the SEO strategy is that it is a huge moving target; no one REALLY knows exactly what to do and what the results will be. And even if you do get it right, once, there is no guarantee it will still be right tomorrow. The purpose of this proposal is to outline a strategy for increasing web site traffic and improving search engine rankings using the Online Press Release as a vehicle for inserting content into the search engines which attracts interested readers to your web site. Additional search engine benefits through the use of Online PR include building of so-called "backlinks" which are viewed favorably by the major search engines as a measure of the popularity and "impo