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Marketing Communications

$65/hr Starting at $350

Over 20 years of experience in developing and managing hundreds of marketing and marketing research studies, many for Fortune 500 corporations. Outstanding ability to conceptualize marketing problems and develop detailed solutions. Possesses a very strong understanding of every area of marketing research. With a PhD in marketing, and MBA from the Kellogg Graduate School of Management, I am widely published in The Journal of Marketing and other sources as an expert in marketing research. Some marketing and marketing research areas of my expertise are: New product & concept testing • Multivariate statistical analyses • Survey development & validation • Financial profitability determination • Product pricing • Market segmentation analysis • Non-profit marketing • Trend forecasting • Retailing strategy • Cross-merchandising. I also can write articles, to any audience that explains the most difficult of marketing, marketing resea

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$65/hr Ongoing

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Over 20 years of experience in developing and managing hundreds of marketing and marketing research studies, many for Fortune 500 corporations. Outstanding ability to conceptualize marketing problems and develop detailed solutions. Possesses a very strong understanding of every area of marketing research. With a PhD in marketing, and MBA from the Kellogg Graduate School of Management, I am widely published in The Journal of Marketing and other sources as an expert in marketing research. Some marketing and marketing research areas of my expertise are: New product & concept testing • Multivariate statistical analyses • Survey development & validation • Financial profitability determination • Product pricing • Market segmentation analysis • Non-profit marketing • Trend forecasting • Retailing strategy • Cross-merchandising. I also can write articles, to any audience that explains the most difficult of marketing, marketing resea

Skills & Expertise

AnalysisForecastingManagementMarketingMarketing ResearchMerchandisingResearchStrategic PlanningTesting

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