I'm capable of doing any kind of work that has been given and looking forward to being an expert consultant marketing manager. Therefore, as a Marketing Finance Specialist, I excel in bridging the gap between marketing and finance to drive profitable growth and optimize marketing spend. I manage and oversee marketing budgets, create detailed financial forecasts and performance reports, and conduct variance analysis to ensure expenditures align with strategic goals. I evaluate campaign ROI, identify cost efficiencies, and assess the financial viability of marketing initiatives using metrics like NPV and IRR. My strategic decision support includes aligning marketing strategies with business objectives, developing pricing strategies, and optimizing resource allocation. I facilitate effective cross-functional collaboration, present financial insights to senior management, and integrate financial planning into marketing strategies. Leveraging data analytics, I translate marketing performance data into actionable financial insights and track KPIs to measure success. Additionally, I identify and mitigate financial risks, ensuring compliance with corporate policies and supporting audits. My expertise ensures that every marketing dollar is spent wisely, contributing to the organization's long-term growth and profitability.