Marketing and Media Executive with over 15 years of Consumer Retail, Healthcare and CPG Industry experience in advertising, agency, sales, and TV production. Lead strategist with proven success developing and executing customized consumer-facing campaigns that deliver maximum results. Specific expertise in: • Television, Radio, Digital, OOH, Social Media, CRM and Newspaper Advertising Planning and Execution • Retail Market and Location Analysis and Selection • Budget Development and Oversight • Incorporating Outside Agency Resources Into Company Strategy • Recruitment, Training, and Media Staff Management • Commercial Production and Creative Oversight • SEO, Website, and Content Creation