* Served on the eBusiness team to develop the content structure and design of the
E-commerce web site
* Developed, promoted, and implemented a marketing strategy for the E-commerce web site which achieved first year sales of over $1 million
* Responsible for the creation, production and distribution of all internal and external company communications for a company with revenue of $500 million. This included press releases, advertisements, brochures, promotional catalogs, direct mailers, employee newsletters, customer surveys and announcements.
* Managed two full-time employees and a budget of $800,000
* Provided marketing help desk support for nearly 200 locations
* Coordinated marketing programs with 25 suppliers annually
* Implemented a national signage and branding program for local stores
* Trained branch managers at management seminars to develop local marketing plans
* Responsible for a company-wide customer and prospect-mailing database of over 200,000 contacts