I've been building, executing, and measuring direct marketing campaigns for nearly 10 years. That's long enough to know that high response rates don't mean jack until sales start rolling in. My goal with any client is to establish clear cut marketing metrics, design affordable campaigns to reach those goals, ensure execution of the campaign, measure the results, identify gaps in the handoff between sales and marketing -- then repeat. Specialties: Direct marketing, email marketing, trade show marketing, lead nuturing, sales and marketing process analysis, lead management, marketing effectiveness metrics. Summary: I've been building, executing, and measuring direct marketing campaigns for nearly 10 years. That's long enough to know that high response rates don't mean jack until sales start rolling in. My goal with any client is to establish clear cut marketing metrics, design affordable campaigns to reach those goals, ensure execution of the campaign, measure the results, iden