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Marketing Coordination

$5/hr Starting at $25

Email CRM Campaign Manager for all World-wide Business Units. Managed every facet of email campaigns for both B2B and B2C - from strategy, design, segmentation and evaluation/reportingResponsible for each daily email campaigns that touch over 54 million customers from design and launch to campaign analysis.Promotional email programs recognized by positive results:5% increase in MROI 2% increase in Open Rates6% increase in CTR Managed over 35 email programs/week with a monthly mailing volume in excess of 40 million for world-wide email.Managed a production team consisting of graphic designers, HTML production experts and email execution experts with a 5X increase in number of campaigns from previous year, with no increase in operational costs. Regularly achieve higher than industry benchmarks on all standardized email metrics.Managed ESP transitions while at Kodak: E.piphany, Yesmail and Aprimo

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$5/hr Ongoing

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Email CRM Campaign Manager for all World-wide Business Units. Managed every facet of email campaigns for both B2B and B2C - from strategy, design, segmentation and evaluation/reportingResponsible for each daily email campaigns that touch over 54 million customers from design and launch to campaign analysis.Promotional email programs recognized by positive results:5% increase in MROI 2% increase in Open Rates6% increase in CTR Managed over 35 email programs/week with a monthly mailing volume in excess of 40 million for world-wide email.Managed a production team consisting of graphic designers, HTML production experts and email execution experts with a 5X increase in number of campaigns from previous year, with no increase in operational costs. Regularly achieve higher than industry benchmarks on all standardized email metrics.Managed ESP transitions while at Kodak: E.piphany, Yesmail and Aprimo

Skills & Expertise

AnalysisCDesignEmail ServicesHTMLMarketing

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