Direct multi-media lead generation, acquisition and retention campaigns from research, concept development, and design through production, launch and post-implementation tracking/reporting. Responsible for account management, business planning, budgeting, and client organic growth. Utilize performance metrics and database-driven analysis to assess current programs. Account Management Client Management Agency Management Campaign Management PR Compliance Proofing Content Management Marketing Plans Multi-Media Direct Mail Print Transit Branding Lead Generation Customer Acquisition Retention Collateral Development Branding Budgeting ROI RFP Proposals Database Targeting Segmentation CRM Vendor Supervision Direct Response Reporting Tracking Dashboards Benchmarking Projections