-Provide strategic and tactical leadership for integrated marketing initiatives; managed integrated marketing communications including direct response, advertising, trade releases, Internet, public relations press releases and sales support communications
-Facilitated the creative development process and launched new company identities, branding initiatives and marketing programs for new services & products; researched and executed trademark applications
-Created and improved availability of business development/marketing tools (collateral materials, electronic presentations, videos, CDs and web resources) and managed successful direct response programs (direct mail, telemarketing, and e-mail communications)
-Created new digital strategy including Web 2.0, SEO and SEM, blogging and social networking; significantly increased traffic to eight CMS-based websites resulting in increased conversions of qualified prospects
-Developed and maintained strategic alliances with domestic and in