Profile Summary: Former Senior Managing Director of Product Management and Marketing of the insurance division of Bank One Management positions at PNC Bank, Devon Direct Advertising, MBNA, Clement Communications, Beneficial Corporation, and Colonial Penn Group Masters Degree in Administration, Ph.D. in Business Administration and Marketing Member of the Direct Marketing Association and American Banks and Insurance Association Key Professional Accomplishments: Created the strategy and developed the process for product development and direct response marketing programs that exceeded FY net revenue goals by 200% Managed the development, scheduling, implementation, tracking and reporting of multi-million piece direct mail campaigns that increased response by 28% at a savings of $1.5MM Achieved profitability and efficiency ratios by 33%-50% through testing and consolidation of sales and marketing processes A senior level executive with 20+ years of progressiv