This action-based discovery process will eliminate hunches and subjective views and instead create sound, defensible rationale for the marketing approaches and proposals that will be subsequently discussed and implemented after. Discovery is about learning what you need, your strategic initiatives, your goals, and outcomes and allows me as a consultant to neatly connect your needs to specific, customized solutions. This thorough investigation into a range of data will look at “everything.” For example: the overall market, existing marketing initiatives and their efficacy, brand metrics, social network insights, existing customer, prospects, and personas. The depth and breadth of activity undertaken within a discovery exercise should and will flex; depending on the requirement and timescales and budgets involved. Typically takes 4-6 weeks @ 20 hours per week. ..::DELIVERABLES::.. Week 1 Buyer Persona Action Plans Fully Developed Personas Buyer’s Journey Funnel Suggested Messaging Week 2 Competitor Digital Analysis Keyword Glossaries Content Keywords Social Media Keyword Glossary Social Platform Recommendations Competitor Digital Analysis Week 3 Content Analysis + Action Plan Content Audit Content Matrix Editorial Calendar Distribution Plan Week 4 Marketing IT Stack Analysis Site Visitor Path SWOT - Strengths, Weaknesses, Opportunities, Threats Analysis + Action Plan Week 5 Full Digital Marketing Strategy Roadmap Action Plan SWOT Strategy SEO Strategy (Search Engine Optimization) Content Strategy & Matrix Lead Gen Strategy