I am a very experienced senior marketing manager who has around 20 years under my belt working across both B2B and B2C. I can operate on either a strategic or tactical level, or both, depending on the requirements of the business. I have developed a natural ability to be able to unpick the needs of the customers and to integrate this into the overall goals of the business to produce a strong strategic direction and suitable marketing strategies to build market awareness and bring in new business.