? Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.Marketing management is the analysis, planning, implementation and control of programmes designed to bring about desired exchanges with target markets for the purpose of achieving organisational objectivies. "Marketing management is 'the art and science of choosing target markets and getting, keeping, and growing customers. Management is the analysis, planning, Marketing Management is a programme which inculcates students with an understanding of marketing strategies,