Prior to freelancing I worked for an international Public Relations company as an Account Manager, working with large federal government agencies and in the private sector with both multinational and small to medium enterprises.
My areas of expertise include:
Media Management:
Work with local, national and international media to achieve client objectives
Create media events
Write and position feature articles, media releases, news video clips, photographs with targeted media
Network with journalists
Arrange media
Implement journalist education programs for clients
Government Relations:
Managed both sides of the business to government relations
Brand development:
Work with client to develop, launch, maintain and protect its brand. Implement culture change program
Raise brand awareness
Work with start-up companies to develop a profile
Sponsorship:
Evaluate the sponsorship opportunities for clients and manage existing sponsors