A marketing professional, 10 years’ experience in Online/Mobile Marketing Channels, Mobile Advertising, Ad Network, Publisher Mgmt/Mobile Ad Ops,Social Media campaign, Campaign Optimization – CPC, CPM, CPA, CPI, Affiliate User Acquisition – Brand Promotions, Traffic, Users, Apps, Installs, Lead Generation, Mobile Apps Promotion, Distribution & Monetization, App-store Management, Public relations. Acquired strong understanding of digital marketing, social media, public relation and current trends in online media coupled with experience in search engine optimization, web standards and usability best practices.