My focus area is business model development and analysis. Business models are the core component of business plans, reviewing as they do the feasibility and viability of proposed business ideas. I encourage clients to develop the core model first and then flesh it up with specifics like location, management team and financials.In actual practice, I find that it is best to start a client relationship by providing marketing support to the client as it generate immediate client value, and also allows me to get core insights needed for business modelling. To do this, I have acquired Google AdWords management skills through Google AdWords Professional Certification. With several decades of exposure to business and marketing in executive and entrepreneurial roles, I have gained high-value insights into the factors that go into business success and can help businesspersons develop or evaluate their business models. My initial focus, however, is to help them market their products and serv