As in living a long and healthy life, creating a healthy bottom line for your healthcare organization, practice, product, service, or charitable organization takes a commitment to making good choices. Choosing the right marketing expert is a good first step. Hi, I'm Linda Kaplan, MHA, and I specialize in helping smalll-medium sized healthcare organizations meet their marketing challenges. Most of my clients do not have the budget, need, time or desire to work with a large advertising agency, but want ad agency level expertise and guidance....that's where I come in. As a former ad agency professional, I am proficient in differentiating and branding products and services within a cluttered marketplace, increasing patient or sales volumes, generating phys