Market Research: develop market research plans based on company needs; managing execution of market research; report results, consumer insights, and business implications.
Marketing Planning: develop brand and marketing plans, including: summarizing key learnings, articulating business implications, developing near and long term strategy based on market and consumer insights.
Competitive and market analysis: identification of key competitors, strengths and weaknesses, and area of highest opportunity for business client in the marketplace.
International strategy: develop international market entry strategies based on available marketplace and internal company data.
Digital marketing: lead development and execution of digital marketing plans, including online advertising, PR, partner outreach, and media.
Project management: lead multi-functional teams to execute a project in a successful, timely manner; build and maintain timelines, deliver regular managem