Always following what works today; not 10 years ago. Having the human experience and new buyer behavior in mind when creating the marketing strategy. Making sure the business incorporates the strengths of its employees and the leaders to stand out. Discovering the differentiators and the best target market to create a long term relationship. Marketing is all about alignment with sales and building relationship now. I help my clients to see the big picture and then create their marketing plan and help them implement email marketing, website and SEO marketing, social media marketing, event marketing, creating content and PR. I also work for many non-profits (15 years experience) and I love to help them be successful.