Complete skill set for both consumer and commercial marketing. Extensive experience with market development and national account sales strategies, new product innovation, commercial and consumer promotions, media, trade marketing, budgeting and forecasting. Proven record of building market understanding and intimacy and developing comprehensive marketing strategy for both new businesses and established products in need of growth.Sales leadership in Health Care and Technology industries. Experienced in both establishing and building a new sales organization as well as leading and driving established sales teams against existing targets. I have almost 20 years of marketing and sales experience. My education and practical knowledge of research, creating and communicating value propositions, segmenting targets and owning a P&L have helped provide efficiency in my development of sales strategy and perspective into the core needs of my customers. The outcome is a stepwise approac