• Experienced in the strategic development, design, implementation, and execution of all marketing, public relations, and communications programs with a proven ability to be tactical. • Provides strategic thinking and analytical support to increase the assessment of the company/brand with focus on results and business priorities. • Fluent in Spanish with an intimate knowledge of the Hispanic market with proven capability to segment audiences according to cultural variables. • Excellent project management skills in fast-paced, competitive business environments with minimal supervision. Strong ability to work with tight deadlines and unstructured environments while handling multiple projects and being flexible to face contingencies and unexpected changes. • Ability to measure the effectiveness of communication efforts using focus groups, surveys, and other feedback mechanisms that enable the development of data-driven recommendations for improvement. Creativ