Senior marketing/communications executive with proven ability to formulate business relevant strategy; develop and implement integrated marketing plans/programs including: traditional/digital advertising, PR and direct marketing campaigns as well as front-end target audience research and analysis.Director of Marketing with a consistent track record of strategic thought leadership andbreakthrough creative execution for over 20 years of B2B and B2C marketing experience.Areas of expertise include:• Market Research & Analysis• Strategic Planning• Marketing Plans• Creative copywriting for web, broadcast and print • Brand/Product/ Management• Integrated Product launches• Disciplined Project Management• Team leadership & building• Influential PowerPoint skills• Customer/Client Service• Campaign measurement