MARKETING PROGRAM MANAGER with 10+ years of experience in both corporate marketing / advertising environments, consistently demonstrating strong understanding of B2C market segments and vendor management, overseeing budgets of up to $31 million. Extensive experience in leading / managing the creative development of print, Internet, Point-of-Sale (POS), direct mail, television (DRTV), video, outdoor advertising, marketing materials and campaigns. Routinely focuses on brand integrity, market share/penetration, ROI, sales and revenue generation by analyzing data to evaluate program effectiveness. Holds an MBA in Marketing, a B.S. in Communication, and has additional experience in Broadcast Journalism, CPG sales and brand management.