"Genuine" is a key attribute for successful brands. Customers, consumer and business, want to believe in the brand they choose. Social media and business transparency demand genuine words and deeds. It is harder to hide issues and, when the truth comes out, even harder to overcome the deception. Be genuine. It's worth it in the long run. I've gained marketing, advertising, branding and public relations skills and experience, through both advertising agency and corporate marketing and public relations management roles. My experience encompasses merger & acquisition communications, crisis communications, corporate communications, marketing communications, interactive marketing, proactive media relations, cause marketing, public relations, social media relations and event marketing. I am passionate about integrated marketing, using all communication channels to drive brand relevance and consumer engagement that deliver measurable results. Public relations has been a focus area because