Marketing Plans

Rebecca Cousins is President and Founder of The Marketing Link where she oversees the strategy development and creative execution of brand positioning, new product launches and consumer education campaigns for all clients. Prior to starting her own marketing firm, Rebecca was Development Director for High Jump, a non profit academic enrichment program for low income middle school students, where she handled all of the marketing and fundraising for the program. Previously she also spent three years at the Chicago office of Weber Shandwick where she worked on some of the largest integrated marketing communications programs in the country including Harley Davidson Motor Company and the Milk Processor Education Program (the "milk mustache" campaign). Rebecca holds a BS from Eastern Illinois University in Family Consumer Sciences and a MS in Integrated Marketing Communications from Roosevelt University in Chicago. She serves as Chairman of the High Jump Auxiliary Board and is in