- Reversed declines 7% for $1.4 billion beverage company overcoming minimal media budget with compelling promotions.- Pioneered Domino's Pizza menu diversification with development of on-premise dining and take-out concept; included strategy, store model, branding and new products.- Outperformed automobile service company's media program by 10% while cutting costs 30%. - Achieved 31% appointment rate via "four touch" direct marketing campaign for premier accounting/consulting firm.- Remedied store launch by creating an implementing plan within three weeks; beating company's sales to target audience by 400% with 60% of revenues derived from previously unleveraged market.- Prompted increased loyalty behavior for grocery chain and raised sales 8% with consumer brand program to combat competition by big box discounters - landed 49,000 new customers with four holiday promotions.