Strategic Marketing Communications Professional with experience in B2B and B2CI am a marketing communications professional that has experience in the B2B and B2C space. Within B2B, I have worked in Direct Marketing and Multi-Channel Digital Marketing. This includes browser and cart abandonment, marketing automation, lifecycle marketing (customer acquisition, conversion, relationship development, customer retention and reactivating the disengaged). Within B2C, I have worked in the banking and credit union industries and also hospitality and travel. Throughout my career, I have been able to transition between industries with ease and look forward to my next challenge. What can I do for you?Develop and execute a marketing plan that increases profits and market shareDevelop external and social media marketing strategies to build brand awareness that includes Facebook, Twitter, LinkedIn, etc.Create integrated lead generation and cross promotional marketing activities to achieve revenue tar