Ferne A. Ziglar has more than 25 years experience and record of achievement as a communications and marketing professional. As president of The Ferneway Company, she has developed and implemented successful communications and marketing campaigns for a variety of non-profit, small business and corporate organizations. Prior to forming her own firm, Ziglar was a public relations manager for the Ohio Bell Telephone Company (AT&T) where she produced award-winning multi-media print and broadcast productions. She also served as publications editor at Blue Cross of Northeast Ohio (Medical Mutual) and was a co-producer of special programs for WVIZ TV. Ziglar has won international, regional and local awards for excellence in business communications. She earned recognition for her achievements in the public relations profession as an Accredited Business Communicator (ABC) by the International Association of Business Communicators (IABC), a leading public relations trade association.