Over 100 marketing plans, proposals, and RFP!! Marketing Plans Marketing professional with significant experience directing/managing multi-media lead generation, acquisition and retention campaigns from conceptual development through production/launch and post-implementation tracking/reporting. Design closed-loop, customer-centric programs by establishing back-end processes, defining reporting needs, and determining data capture requirements for future CRM. Utilize performance metrics and data-driven analysis to assess current programs, enhance targeting/segmentation, and optimize ROI. Executive Summary Industry Analysis Situation Analysis Market Assessments Market Share Market Sizing Competitive Landscapes Competitor Profiles Economic Scan Legislative/Regulatory Reviews Market Research Competitive Intelligence Strategy Positioning Creative Collateral POS Business Development Feasibility Studies Sales Planning Training Tactical Multi-Media Acquisition Brand Campaigns Internet Retention Budgets Pro Forma Projections Database Proprietary Data Profiling Segmentation Modeling Data Analysis ROI