· Led teams in developing and planning consumer and retail customer promotions focused on multi-brand initiative for large CPG.
· Managed a $17 million budget to exceed ROI goals by 27% through 4 national events featuring FSIs, on-line promotions, consumer premiums, customer marketing activity, media and other promotional elements and tactics.
· Managed teams across company to develop marketing and promotional programs to drive private label sales, profit, and penetration.
· Managed promotional launch of private label natural and organics, value, and specialty product lines that featured integrated in-store, in-ad, and PR campaign which impacted market share and store sales penetration levels.
· Initiated associate education program to drive sales at store associate level for growing chain of 201 stores.
· Provided management, strategic planning, and marketing/promotions leadership to non-profit spo