Christopher Pernishek has an extensive analytical and creative background, as well as significant experience in category management and operations management. His focus is on Category Development, with particular emphasis on delivering analyses relating to category/brand sales and profits for key retail, manufacturer and wholesale accounts.Prior to joining MPG, Christopher was Vice President of Category Development and Creative Services for the Alan James Group, a consumer products management company. Before that, he was National Category Development Manager for the Nature’s Bounty Corporation, where he had responsibility for the Convenience, Dollar, Military, Specialty, and Independent markets, as well as many General Market accounts. He began his career with Walt Disney Parks and Resorts and spent 10 years in key operations, sales development, and marketing roles.As a Category Management consultant, Christopher has worked with manufacturers of all sizes, including Alcon, Avalon